Services Marketing: Integrating Customer Focus Across the Firm

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Skill With People

Raving Fans: A Revolutionary Approach To Customer Service

Scientific Advertising - Claude Hopkins

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets