Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Be Obsessed or Be Average

The Power of Mimetic Desire in Everyday Life

Building Strong Brands

The Brand Book: An insider’s guide to brand building for businesses and organizations

Services Marketing: Integrating Customer Focus Across the Firm

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Managing Brand Equity: Capitalizing on the Value of a Brand Name