Building Strong Brands

Diffusion of Innovations - Everett M. Rogers

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Lean Thinking: Banish Waste and Create Wealth in Your Corporation

The SPEED of Trust: The One Thing that Changes Everything

Process and Reality - Alfred North Whitehead

Experience And Education - John Dewey

The Machine That Changed the World: The Story of Lean Production-- Toyota's Secret Weapon in the Global Car Wars That Is Now Revolutionizing World Industry