Building Strong Brands

Diffusion of Innovations - Everett M. Rogers

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Lean Thinking: Banish Waste and Create Wealth in Your Corporation

The SPEED of Trust: The One Thing that Changes Everything

Process and Reality - Alfred North Whitehead

Experience And Education - John Dewey

The Machine That Changed the World: The Story of Lean Production-- Toyota's Secret Weapon in the Global Car Wars That Is Now Revolutionizing World Industry

The Structure of Social Action, Vol. 1: Marshall, Pareto, Durkheim

The Elementary Forms of Religious Life

The Denial of Death

Competitive Advantage: Creating and Sustaining Superior Performance

Competitive Strategy: Techniques for Analyzing Industries and Competitors

The Power of Full Engagement: Managing Energy, Not Time, is the Key to High Performance and Personal Renewal

The Art of Learning: An Inner Journey to Optimal Performance

Israel: A Simple Guide to the Most Misunderstood Country on Earth

Unlimited Power: The New Science Of Personal Achievement

Abundance: The Future Is Better Than You Think

The 4 Disciplines of Execution: Achieving Your Wildly Important Goals

The Prize: The Epic Quest for Oil, Money & Power